SHARQ & GHARB is a new street smart fashion brand, that was inspired by Dubai. The name in Arabic means East & West. Just like Dubai, S&G has the best of both worlds.
The clothes are contemporary and fashionable with a twist of the orient. One can find an S&G piece for every occasion, and every time of the day or night. The brand targets young men & women who like to be trendy, yet comfortable. S&G celebrates its Arab / oriental roots and virtues. Wear it to make a statement about who you are. The rich oriental identity is clear with use of calligraphy, colors, art work, and luxurious printing details.
First collection to be produced, will be the Spring / Summer 2015, which will be revealed exclusively during Fashion Forward Dubai, season IV. A chick line of 7 styles of T shirts and Tank Tops in various colors for young men and women. Combinations of proverbs with a unique twist, hand crafted Latin letters joins with Arab motifs to produce a piece of art that is a joy to the eyes as well as the mind.
The collection was designed by Dutch designer Hicham Amrani. He is of Moroccan origina and was born and educated in the Netherlands. Hicham has created several collections for well known European brands over the past 8 years, before he decided to go on his own. Encouraged by Dubai Design District initiative, inspired by Dubai’s global appeal , he chose to start his own fashion label and name it SHARQ & GHARB to translate his passion for contemporary art and his pride of his Arab roots.
S&G brand and website are owned and managed by Moudah International FZ LLC , a company licensed by Dubai Design District. Moudah aims to assist young designers from the region to introduce their creative work to the market place. Through distribution agreements , Moudah helps young and upcoming designers by providing commercial side of the creative process.